Vibe & Sell · The 30 day challenge
Don't let it stay an idea.
Build and sell your app in 30 days. No funding, no cofounder, no code.
One thing before you keep reading
Pick your track.
One cohort, two tracks running side by side. English and Spanish. You pick yours at checkout.
Your daily videos, your pod, the WhatsApp group, the live sessions and Demo Day all happen in the track you chose. Same curriculum, same 30 days, same deadline. The point is a room where nobody has to translate herself before asking the question she's embarrassed to ask, because that turns out to be most of the value.
Bilingual and can't decide? Pick the one where you're most comfortable getting stuck out loud. That's the one that matters.
The thesis
Launching a tech product no longer takes money, a cofounder or a tech background.
It takes two things: an audience and a product.
You build the audience on social. You build the product with vibe coding. You can do both by yourself, today, from your kitchen table.
three years ago that was a lie. today it isn't ✶
The insight
Only 4% of creators in the world make more than $100,000 a year. Close to 50% make less than $15,000.
That other 96% isn't missing an audience. They already solved that part. What they're missing is something of their own to sell, with real margin.
Creator with an audience + her own app = inside the 4%
That 4% isn't a closed club. It's unfinished business.
The promise
On day 30 you walk out with two real things.
A working app, published and ready to distribute.
A live waitlist with real people waiting for you.
And the trick
Your audience watched you build from day 1. Most people build in silence for six months and then launch to nobody. Here you do it backwards.
Who's doing this with you
I'm not a developer. And I'm doing it anyway.
I'm Isa. I started my first company at 19, launched three, and one of them worked. The rest died before they started for the same two reasons every time: I didn't have the money, or I didn't have the technical person.
Neither of those stops you anymore. It took me twelve years to figure that out. It's going to take you 30 days.
Everything I'm going to ask you to do in these 30 days, I did first. And I filmed it.
How it works
One hour a day. Not alone.
no three hour sessions ✶
Every day
A 5 to 10 minute video and a task that takes about an hour. Nothing else.
Accountability
You post your finished task in the community. Watching the others move keeps you from quitting.
Community
WhatsApp, co working and live sessions with me every week. That's where it shows if you go missing.
Day 30
You present your app and your waitlist. Your graduation and your first testimonials.
From day 1 you do all three at once: build your app, grow your audience and set up your distribution. It's not build first and sell later.
The plan · 30 days · 4 weeks
You know exactly what you're doing every single week.
You pick an idea people will actually pay for, you start building in public and you open your waitlist.
An MVP that works end to end with vibe coding: screens, data, login and your one key feature.
You clean up the design, set your price, connect payments and put your app online with its landing page.
You pick your channels, test your hooks, line up collabs and hit Demo Day with your waitlist growing.
MVP is the simplest version of your app that's already useful to someone. Vibe coding is building software by telling an AI what you want in plain language instead of writing the code yourself. Stripe is how you charge people online.
On day 30 you walk out with
Five things you can show.
A working app live on the internet, with payments connected.
A live waitlist with real people waiting for your product.
Your distribution machine, ready to launch.
A stack of build in public content that already built you an audience.
A community of women who did the whole thing next to you.
Who it's for
Women with drive, not women with a tech résumé.
- You have an idea and no excuses left
- You're building an audience or you want to start
- You want to learn by doing, not by watching courses
- You want someone to do it for you
- You want theory and certificates
- You expect results without showing your face
I'd rather you read this and decide no, than have you come in and not do it.
100% money back if you do the work.
And so "doing the work" doesn't depend on anyone's mood, here's the measurement: you post your check in on 22 of the 30 days and you complete the 10 core tasks. Do that, and if you don't finish with your app live and your waitlist running, we give you the full $297 back.
Change your mind before that? Until day 7 you leave without explaining and we give you everything back too.
200 spots and we close September 14.
We all start together on Monday September 21 and finish at Demo Day, Tuesday October 20. The founding price happens once and this is it.
$297USD · one payment
- The full 30 day challenge, day by day
- Your pod of 5 women and the daily check in
- Live sessions with Isa
- Demo Day on October 20
Secure payment with Stripe. You pick your track at checkout. Until day 7 you can leave without explaining and we give it all back.
FAQ
The questions everyone asks me.
I answer them straight, the way I answer my friends.
What language is this in?
Both. You pick.
One cohort, two tracks running at the same time: English and Spanish. Your daily videos, WhatsApp, the live sessions, your pod and Demo Day all happen in the track you chose at checkout. Same curriculum, same 30 days, same Demo Day.
What you build is a separate question. If your app, your landing and your content end up in English because that's where your customers are, perfect. Your track and your product don't have to match.
I don't have time.
It's the first thing every single one of them tells me, and it's the reason the challenge is built the way it is. A 5 to 10 minute video and a task that takes about an hour. That's it. No three hour sessions, no mandatory live classes.
That hour is real and yes, you have to take it from somewhere. But it's an hour, not a semester. And 30 of them spread out gets you a published app, which is exactly what hasn't happened in all the months you've been thinking about it.
I'm not technical.
You've probably already watched someone vibe code something on your feed, so let me skip the part you know. You describe what you want in plain language, the AI writes the code. You direct, you don't program.
Here's the part that doesn't make it into those videos: the code was never the hard part. What I'm teaching you is not how to code. It's how to ask for the right thing, in what order, and what to leave for later. That's where people get stuck, and it's why so many of those demos end as a half broken app nobody ever launched.
I'm not a developer either. I built mine anyway.
What if my idea is bad?
That's what all of week 1 is for. Before you build anything, you run your idea through concrete filters: would people actually pay for this, and can it be built in 30 days.
Sometimes that week ends with a different idea than the one you walked in with. That's not failing, that's the work. And if you show up with no idea and a lot of drive, there's a path for that too.
How much is it going to cost?
$297 USD, one payment, founding price. This is the first and only cohort at this price. 200 spots and we close September 14. No hidden costs: the tools we use have free tiers and I tell you exactly which one and when.
Does getting on the list commit me to anything?
To nothing. It gets you two things: I tell you before we open, and you're in before the 200 spots are gone. If it's not your moment when we open, you do nothing.
What if I don't finish?
The guarantee is measured so it doesn't depend on anyone's mood: check in posted on 22 of the 30 days and the 10 core tasks done. Do that and don't finish with your app live and your waitlist running, and we give you the full $297 back. And if you change your mind before that, until day 7 you leave without explaining.
If you disappear in week 2 and never come back, the guarantee doesn't apply. It's not a punishment, it's what's fair: I bring the method and the company, you bring the hour a day. That's exactly why the daily check-in and your pod exist, so it shows before you go missing and somebody texts you.
Why is it only for women?
Because what stops us isn't technical. It's the fear of being laughed at, the feeling that this is for other people, and the habit of waiting until we're more prepared to start.
In a room that's all women building, that falls apart a lot faster. People ask the question they're embarrassed to ask, and nobody has to prove she earned the right to talk first. That's the reason. It's not a marketing decision.
Do I need an audience already?
No. Half the women coming in start from zero or close to it.
Your audience gets built during the 30 days, by talking about what you're doing while you're doing it. That's the build in public part and it's half the program. If you already have an audience you move faster, and that's your shortcut.
One last thing
Your idea has been waiting months for you to be ready.
You're not going to be ready. Nobody is.
What you can have is a 30 day plan, an hour a day and a room full of women doing the exact same thing at the exact same time.
Nos vemos en ese 4%.
Isa